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There was a time where Americans had to wait until Big Game Day to see what the country’s most creative marketers had been working on to air in the singularly most expensive advertisement slots on prime-time TV. But with that ‘internet thing’ you can’t keep anything under wraps anymore. A full couple of days ahead of the big day most of the adverts are available online so there isn’t really any reason to have to hang in there and watch the game unless, of course, you like the American version of  rugby. We’ve collected and put all of the auto manufacturers’ Superbowl 2012 ads right here in one place. Aren’t we a nice bunch? Be amazed, be appalled, be disappointed. Let us know what you think?

It looks as if Toyota invests as much creativity in its ads as it does in designing dull and boring family cars. The one’s titled ‘It’s Reinvented!’ but we’re still trying to figure out what, you can’t reinvent boring obscure rubbish.

Another one from Toyota although, as with its cars, Lexus is more exciting than its parent, if only just a little bit. Lexus has even gone as far as calling its advert, ‘Beast,’ in the way that people ironically call their lapdogs ‘Beast.’ Very edgy for Lexus.

Hyundai: Hey, it’s different we guess. Hyundai has included people from its plant in here, so it gets a couple of points for company involvement, but the alignment to ‘Rocky,’ yeah, we’re just not so sure.

Hyundai, then, provides us then with a the perfect segue into the adverts involving movies, movie references and old movie stars. No one seems to have realised that if  they’d include Ryan Gosling, ladies will be in the dealership while the men watch the game.

Honda’s piss-take on Ferris Beuller’s Day Off gets Matthew Broderick clearly looking 25 years older than he did in the original Ferris Bueller’s Day Off and and places him in an ad that he will surely regret  one day.  What are out-of-work actors supposed to do, we suppose? We’d certainly fake an illness to spend a day in a Ferrari 250, notsomuch in a Honda CR-V.

Honda redeems itself (only slightly) with this remotely funny advert involving the Saab-loving, in the Seinfeld series at least, Jerry Seinfeld and car-nut funny man, Jay Leno. But it’s actually only the sound of the NSX that makes this advert worth watching — a pure tease.

Volkswagen’s ‘The Force’ advert last year with mini-Darth took the ad world by storm (49 million views on YouTube to-date) and went viral by virtue of the fact that it was cute and clever. VW had some pretty big shoes to fill and showed some promise with the teaser, “The Bark Side”…

…but ultimately let the side down with, “The Dog Strikes Back.” Poor form after last year’s great success.

Volkswagen shows that its alright to use pets, and so Suzuki also gets in the action with some pooches, these being some huskies in for a head-bopping time…

These are the ones that are actually quite good. Cadillac is first up with ‘Green Hell,’ a reference to the Nurburgring that unashamedly punts its performance credentials and actually communicates the values of the car. Imagine that? There’s the crafty inclusion of the advertising boards stating “Wir sind Opel,” “We are Opel” for the english types, which is important because this is the BMW 3-series/Mercedes-Benz C-Class/Audi A4 competitor. It’s clearly intent on telling the Germans that Cadillac is no longer a fat American pig and it’s roots, in fact, lie very close to home.

The former king of Superbowl ads, Budweiser has once again produced a hit and it only gets a mention here because there’s a car in it, a very famous car. And that’s what makes it funny and causes a smile to crack across even the most hardened 30 year-old’s face. The younger kids probably won’t get it, though.

Vampires are the rage. Everyone loves them, don’t they? Even Volvo. Audi pulls off a clever ad and actually ties it into one of its product’s selling features, the LED headlamps. Amazing what sticking to the basics can do, of all the leaked adverts so far, this is one of the best in our opinion.

Update: Chevrolet has held out until now so showcase five ads for Big Game Day and all of them are BRILLIANT, well four of them are. In our humble opinion, of course.

Chervrolet Sonic’s Bug Advert hits the cute spot with this one…

Chervrolet’s Volt advert gets the message across succinctly, “Smartest car in the galaxy” while dispelling the myth that electric cars have a very limited range. Clever.

Hitting the youth market and doing something clever, simple and effective but more of a teaser for the full new Chev/OK Go video on Sunday.

A very funny graduation video for Chev’s Superbowl Sunday madness.

Very emotive, brilliant. Very Clever. The advert for the Chevy Sonic.

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The weekend of 28 and 29 January 2012 was black. South Africa lost two talented motorsports men in unrelated incidents, to the families of Curt Alchin and Wim Pretorius, ZA Car gives its condolences.

Despite the news items, ZA Car Show isn’t sponsored by BMW or MINI, it just appears that they have the most to talk about at the moment. On that front, MINI officially announced the MINI Roadster — a convertible based on a hard top that was based on a convertible, the MINI Coupe — and it also alludes to JCW becoming a stand alone sub-brand like the recently announced BMW M-Performance range. We discuss.

The silver slats in the kidney grills give the car a 'cleaner' appearance if that makes sense? Either way, it emits less toxins, produces V8-like power and consumes fuel like a diesel. For more images (around 70 in total) click on the image to be redirected to our gallery. To view in a new tab (if you're streaming the show at the moment) right click and select 'open in new tab/window.

Christo is going to LeMans this year, that is the commitment to motoring that we have here at ZA Car Show,  and no he’s not getting sent there by a manufacturer so to the South African motoring journalists who read this, you don’t need to hound manufacturers to find out why you never got invited. He, however, was sad to see the departure of Peugeot from the LM1 class which would have left it a one-horse race. It’s also good to see that Toyota is regaining its motorsport ‘mojo’ with the announcement of the Toyota’s LM1 racer, the TS030. It will be a 3.4l V8 Hybrid. This is important becuase we cover another perfomance hybrid in the form of the BMW 5-series Active Hybrid. It’s no tree hugging hybrid like the Prius, but rather a performance hybrid that delivers diesel car-like consumption, very low emissions, and performance equal that of a V8. It doesn’t look like ‘hairy arm pit’ hippie car either, which is what tends to be the perception with the term hybrid.

Toyota will return to Le Mans with the LM1 contender, the Toyota TS030. Click on the image to be redirected to the gallery.

In other news Audi’s extremely beautiful A5 has had a nip here and tuck there and come off looking even better. It’s like taking giving Naomi Campbell or George Clooney (see we keep it relevant for everyone here) a slight make over — the blank canvas is already good so it can only get better, right?

Handsome, very handsome. It's the facelifted A5 and it is finally in SA. Click on the image to view the gallery.

Finally we wrap up the show with the ZA Car Show road test. This week it’s the Audi A6 3.0t, which is actually supercharged not turbo’d. Good car, bad car? We’re torn a little bit between good and boring, but you’ll have to listen to the show to find out why. Enjoy.

We cannot fault its looks nor the way it is built, but in creating something that is so competent Audi has removed any sort of soul, granted the words 'soul' and 'Audi' are rarely used in the same sentence in any event.

Episode 148 hi-fi download (22MB) 

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I googled the number 147 to find out what the number meant in numerology terms. I didn’t understand a thing, but there were two tarot cards one with ‘love’ and the other with ‘devil’ on them. That pretty much sums up the Alfa Romeo 147, then. It also, hopefully, shows how much we love ZA Car Show and with our news and reviews, stop you buying the devils cars regardless of how many times Trevor says buys a SAAB. Whatever the meaning,  listen to the show now, because having told you this, you’re either about to fall in love if you share ZACS with all of your friends or will turn into a devil if you don’t. It’s your choice.

This week with the start of the WRC, Citroen driver, Sebastian Loeb has kicked off the WRC Sebastien Loeb Invitational Season. Will he be as unstoppable as the other Sebastian, Mr Vettel? With the WRC starting we’re glad that the Dakar has ended. Have you considered a Mazda 3? Yeah, we didn’t think so, so you might like the debate that breaks out as Christo tries to tell us about its new update. The Jeep Wrangler has also had an update and it appears to be quite significant while we swoon over the Fiat 500 1.2 Cabrio Audi R8 GT Spyder and Review the MINI One — the one car you should not overlook at if you are already looking at things like the Ford Fiesta, Mazda 2, Volkswagen Polo and Toyota Yaris — we’re willing to bet you’ll be very surprised.

Your hosts this week are Christo van Gemert, Trevor van de Ven, John Beale and Patrick Gearing.

As always, click on the image to view full galleries of the cars featured. You will be directed away from the page, so right click and select “Open Link in New Tab/Window” to avoid this.

MINI Bayswater. Apart from the riduculous colour, these special editions seem to sell out before they're made available. We cant fault MINI on its style. Click on the image to view a full gallery.

Yes it's a Mazda. It has a new engine in the range - 2.5 litres in capacity now and some other tweaks. Click on the image to see a gallery.

Jeep can pull of khaki better than a farmer from Limpopo. Click on the image to see a full gallery (not from the local local launch).

The Fiat 500C 1.2 has become South Africa's cheapest convertible. Oh we do like this little thing.

You can now order one of these in South Africa. You'd better have a fat wallet and not drive past Porsche on your way to Audi.

This is the basic Mini One. It looks pretty much the same as every other MINI, but offers far better value than most competitors. Find out what we think in the show.

Episode 147 hi-fi download (22MB) 

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Our friend and contributor John Beale needs a new car so Thomas Falkiner, Christo van Gemert, Trevor van de Ven, Patrick Gearing and journalism student Dean Venter put their collective heads together to show what sensible options can be thought up if you crowd source.  The team, without Mr Beale who was eating sushi without us, also review the new Honda Accord 2.4 automatic and give you the low down on the motoring news from the past week.

The rebirth of the exciting Toyota. This flat four developed in conjunction with Subaru looks as if it has all the right ingredients to steal customers from the hot-hatch market. Click on the image to see a full gallery (you will be redirected away from this page).

Machbach is dead, Merc is pulling the plug. They are not the most handsome or striking cars but Trevor van de Ven still gets a bit teary eyed knowing that he will not see another all-white Landaulet again.

Patrick and Trevor love wagons. They also love Jaaaaags, so this car should put them both in a flat love-induced coma.

The new Honda Accord sports a dramatically revised front-end even if it's only the hawk-eyed that will spot the changes. Under the skin, this car is phenomenal. Take a listen to the show to find out what we think. Click on the image to view a full gallery (you will be redirected away from this page).

Episode 142 hi-fi download (18MB) 
Episode 142 lo-fi download (9MB)

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Arrr, we be hittin ya wit a whole lot ‘a aRRRRRRRRRR cars this turn ‘o tha week, most importantly mateys, arrrr the reviews of the Porsche Cayman (like the pirate islands) R by o’er favourite deckhand from ye Sunday Times, Tom Tom Falkiner an’  also the lane lubbin’ Volkswagen Scirocco R.

Christ’o Nobeard gets excited abou’ all manner ‘o Toyboaters an’ what they be doin’ in Dak to the arrrr. The team ‘o salty dogs also talk about the new Toyboater Yaaaar-is an’ the vulgar display [of pow'aar] that BMW X5M and X6M owners can display with thar new Individual package.

Already a display of bad taste, the BMW has now opened its Individual styling options pack to X5 and X6 M buyers.

Roundin’ it up Shipmate Tom Tom updates ye all on the new Mercedes Benz C63 and new E63 5.5 Bi-turbo engined wee-beastie. Just ta keep ‘em greenie meanines happy tankard Trevor, gets all excited abo’t a 1-litre engine for a Ford Focus.

No longer a hunking lump of 6.3 litres of V8 in this one anymore, it now features a 5.5l V8 Bi-Turbo. Good for 700Nm and 410Kw. Click on the image to view a full gallery.

A very masculine and handsome car this new C63 is, but is it still just a quarter mile king? Take a listen to find out. Click on the image to see a full gallery of the C63 range.

For the price of the 1.3 3-door you could get into a MINI One and still have change. What would you prefer? Click on the image to see a full gallery of the new Toyota Yaris

Thomas Falkiner reviews the Porsche Cayman R. We are secretly jealous, but when you hear his enthusiasm in the reivew we can't be jealous of him for long.

Episode 141 hi-fi download (18MB) 
Episode 141 lo-fi download (9MB)

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