The Superbowl 2012 ads ahead of the Superbowl
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There was a time where Americans had to wait until Big Game Day to see what the country’s most creative marketers had been working on to air in the singularly most expensive advertisement slots on prime-time TV. But with that ‘internet thing’ you can’t keep anything under wraps anymore. A full couple of days ahead of the big day most of the adverts are available online so there isn’t really any reason to have to hang in there and watch the game unless, of course, you like the American version of rugby. We’ve collected and put all of the auto manufacturers’ Superbowl 2012 ads right here in one place. Aren’t we a nice bunch? Be amazed, be appalled, be disappointed. Let us know what you think?
It looks as if Toyota invests as much creativity in its ads as it does in designing dull and boring family cars. The one’s titled ‘It’s Reinvented!’ but we’re still trying to figure out what, you can’t reinvent boring obscure rubbish.
Another one from Toyota although, as with its cars, Lexus is more exciting than its parent, if only just a little bit. Lexus has even gone as far as calling its advert, ‘Beast,’ in the way that people ironically call their lapdogs ‘Beast.’ Very edgy for Lexus.
Hyundai: Hey, it’s different we guess. Hyundai has included people from its plant in here, so it gets a couple of points for company involvement, but the alignment to ‘Rocky,’ yeah, we’re just not so sure.
Hyundai, then, provides us then with a the perfect segue into the adverts involving movies, movie references and old movie stars. No one seems to have realised that if they’d include Ryan Gosling, ladies will be in the dealership while the men watch the game.
Honda’s piss-take on Ferris Beuller’s Day Off gets Matthew Broderick clearly looking 25 years older than he did in the original Ferris Bueller’s Day Off and and places him in an ad that he will surely regret one day. What are out-of-work actors supposed to do, we suppose? We’d certainly fake an illness to spend a day in a Ferrari 250, notsomuch in a Honda CR-V.
Honda redeems itself (only slightly) with this remotely funny advert involving the Saab-loving, in the Seinfeld series at least, Jerry Seinfeld and car-nut funny man, Jay Leno. But it’s actually only the sound of the NSX that makes this advert worth watching — a pure tease.
Volkswagen’s ‘The Force’ advert last year with mini-Darth took the ad world by storm (49 million views on YouTube to-date) and went viral by virtue of the fact that it was cute and clever. VW had some pretty big shoes to fill and showed some promise with the teaser, “The Bark Side”…
…but ultimately let the side down with, “The Dog Strikes Back.” Poor form after last year’s great success.
Volkswagen shows that its alright to use pets, and so Suzuki also gets in the action with some pooches, these being some huskies in for a head-bopping time…
These are the ones that are actually quite good. Cadillac is first up with ‘Green Hell,’ a reference to the Nurburgring that unashamedly punts its performance credentials and actually communicates the values of the car. Imagine that? There’s the crafty inclusion of the advertising boards stating “Wir sind Opel,” “We are Opel” for the english types, which is important because this is the BMW 3-series/Mercedes-Benz C-Class/Audi A4 competitor. It’s clearly intent on telling the Germans that Cadillac is no longer a fat American pig and it’s roots, in fact, lie very close to home.
The former king of Superbowl ads, Budweiser has once again produced a hit and it only gets a mention here because there’s a car in it, a very famous car. And that’s what makes it funny and causes a smile to crack across even the most hardened 30 year-old’s face. The younger kids probably won’t get it, though.
Vampires are the rage. Everyone loves them, don’t they? Even Volvo. Audi pulls off a clever ad and actually ties it into one of its product’s selling features, the LED headlamps. Amazing what sticking to the basics can do, of all the leaked adverts so far, this is one of the best in our opinion.
Update: Chevrolet has held out until now so showcase five ads for Big Game Day and all of them are BRILLIANT, well four of them are. In our humble opinion, of course.
Chervrolet Sonic’s Bug Advert hits the cute spot with this one…
Chervrolet’s Volt advert gets the message across succinctly, “Smartest car in the galaxy” while dispelling the myth that electric cars have a very limited range. Clever.
Hitting the youth market and doing something clever, simple and effective but more of a teaser for the full new Chev/OK Go video on Sunday.
A very funny graduation video for Chev’s Superbowl Sunday madness.
Very emotive, brilliant. Very Clever. The advert for the Chevy Sonic.
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